A good fit when …
You have repeatable marketing or sales processes, definable contact signals and accountable teams for content, data and sales follow-up.
B2B marketing automation
B2B marketing automation for lead nurturing and sales
We define concrete marketing and sales processes with you, translate them into transparent automation and make handovers, responses and campaign progress measurable.
Not a fit when …
You expect a tool to solve weak audience relevance, unclear data or an undefined sales process automatically.
01 / Context
Scope of service
When contacts disappear between campaigns and sales
Marketing automation helps when follow-up is inconsistent, statuses are missing or marketing and sales disagree on when a lead is ready for handover. Automation is only as reliable as the underlying process, data and content.
Process before platform
BESTSELLER starts with the objective, audience, signals, ownership and handover criteria. Only then do we decide which steps can usefully be automated in the existing or intended system.
Possible scope
- Mapping the contact and lead journey through to sales handover
- Definition of segments, statuses, triggers and next actions
- Lead nurturing and coordinated contact sequences
- Lead scoring or qualification based on transparent criteria
- Connection of CRM, forms and campaign channels after technical review
- Measurement plan for responses, progression, handover and sales feedback
Measurement without false precision
Reporting can include delivery, response, status progression, qualified leads and handovers. Opportunities and revenue can only be assessed with reliable feedback from sales. Automation replaces neither a relevant offer nor personal qualification.
From process map to controlled launch
Setup covers data, consent, systems, content, exceptions and ownership. A limited workflow may first be implemented as a pilot, reviewed and then expanded. Platform, interfaces and ongoing support are agreed for each project.
Acceptance criteria include test cases, expected status changes and named owners. Only after triggers, exceptions, handovers and reporting work transparently is the workflow extended to further segments or contact journeys.
02 / Approach
How momentum is created
Objectives, audiences, conversation logic and handovers are defined together before launch. Results feed back into continuous optimisation.
- 01Analysis
- 02Setup
- 03Outreach
- 04Qualification
- 05Optimisation
03 / Setup
Reliable project delivery
Clear ownership
A dedicated contact owns coordination and allocation, supported by a defined backup to keep the project moving.
Weekly coordination
KPIs, conversation insight and sales feedback are reviewed together. Available CRM or dashboard data can provide additional ongoing visibility.
Aligned with your systems
CRM, calendars, data flows and handovers are adapted to the client process and technically reviewed before launch.
04 / Services
Related services
Email Marketing
Inform, nurture and activate existing B2B contacts through relevant, measurable campaigns.
Explore Email MarketingData Management
Review and structure CRM and sales data for reliable audience development and reporting.
Explore Data ManagementGenerating Leads
Research relevant business contacts, qualify them personally and hand them over to sales with clear context.
Explore Generating Leads05 / FAQ
Frequently asked questions
The system-supported execution of repeatable marketing and sales processes such as segmentation, nurturing, status changes, assessment and sales handover.
No. We first define the objective, process, data, signals and ownership, then assess the suitable platform and integration.
Yes. Content, sequences, responses and next actions are aligned with the audience, buying process and permitted communication.
Through defined statuses and minimum criteria in the CRM or another agreed process. Sales feedback should then inform assessment and nurturing.
Through reliable process metrics such as responses, status progression and handovers and, where sales feedback exists, opportunities and business outcomes.
Contact
Let’s talk about your sales bottleneck.
Tell us briefly about your objective, audience and current bottleneck. We will respond within 24 hours with a realistic assessment.
On request, we discuss relevant references, project examples and achieved results personally in the initial consultation.